Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines.
We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
The company said it would not delete any Vines that have been posted — for now, anyway. “We value you, your Vines, and are going to do this the right way,” the company said in a Medium post.
“You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
Twitter bought Vine, which had yet to launch, in late 2012. It launched in January 2013, and its looping 6-second clips gradually became a popular format for sports highlights, visual effects, and comedy.
A number of Vine stars improbably became popular recording artists after clips of themselves singing went viral, most notably Shawn Mendes.
And yet Vine never became the destination that Twitter had hoped for. Its co-founders gradually quit, and Twitter was slow to invest in the property.
The launch of video on Instagram in 2013 blunted its growth, and as with the rest of Twitter, its product was slow to develop.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions.
And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way.
We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
Original Article appear on medium.com