Instead of some mint flavor, would you want your toothpaste to taste like a Whopper? That’s what Burger King France has cooked up with its agency Buzzman. Or at least, that’s what they’d like you to believe.
The agency has unveiled a goofy new 60-second spot for the brand’s alleged toothpaste product that will “soon [be] available in your restaurants and drugstores” which means “you won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again,” according to a release.
The effort has all the trappings of an April Fools’ Day prank. (Maybe since April 1 is this Saturday, brands will be release their pranks early—during the week?) Regardless, the silly graphics make it worth the watch.
Still, the idea of a fast-food chain getting in the oral hygiene business is worrisome.