Several Hollywood actresses have taken to Instagram to call out a teenage magazine for the way they target girls by playing on gender stereotypes.
A photograph comparing the covers of Girls’ Life and Boys’ Life first went viral on social media earlier this month, after New Jersey mother Shoshanna Keats-Jaskoll posted it on Facebook to call out the “objectification of girls”.
The Girls’ Life magazine features front-cover headlines such as “your dream hair“ and “wake up pretty“, while the unaffiliated Boys’ Life encourages boys to “explore your future“ alongside objects like a policeman’s badge and a science beaker.
The original post has been liked more than 5,000 times and has been shared on more than 3,000 occasions.
Comedian, writer and actor Amy Schumer posted the image to Instagram yesterday alongside the simple caption: “No”.
Her post has been liked more than 87,000 times.
Gossip Girl actor Blake Lively followed suit two hours later, telling her followers “ladies, let’s not let this happen anymore”.
Katie Holmes screenshotted both women’s posts to her own Instagram feed with the hashtag “this needs to change”.
Publishing and founding editor of Girls’ Life, Karen Bokram, told Refinery29 earlier this month the magazine was “more than lip gloss and clothes”.
“It’s okay to like lip gloss or be interested in fashion… I don’t know how [the problem’ became ‘either you like lip gloss and clothes or you like being an astronaut’,” she said.